Why Benjamin Moore’s Cloud White is THE go to white paint for designers (and me too :))

I have Cloud White everywhere in my home. I even know the old code (967) and the new code (OC-130) for it! I came across it from interior design experts I knew who swore by it. If you wondering, what’s all the fuss about white paint, you should read this in depth article When other whites just won’t wash | Macleans.ca that explains why. Here’s a snippet in which designer Jan Brown sums up the strengths of the paint:

Jan Brown of Aurora, Ont.-based C3D Design has been a fan since the early ’80s and understands its acclaim. “It’s a bright white but doesn’t scream like a builder’s white,” explains the designer. “It has a soft edge to it but it works almost literally with every other colour.” While every paint firm’s fan deck has a similar white, Cloud White’s strength is its ability to stay white and not take on blue, pink or yellow tones when placed beside another colour. And that neutrality and predictability is why designers keep using it. Says Brown, “It means not having to tell the client: ‘I think we’re going to have to repaint all this.’ ” When customers express doubts about Cloud White, Brown makes up a variety of white painted sample boards and has the clients live with the shades for a few days. They usually end up believers.

After you read the article, you can see why it become the go to white paint for designers.

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