The folks that came up with this are brilliant: ZOMBIES, RUN! (A running game & audio adventure for iOS/Android by Six to Start and Naomi Alderman). As they say:
Zombies, Run! is an ultra-immersive game for the iPhone, iPod Touch, and Android where you help rebuild civilisation after a zombie apocalypse. By going out and running in the real world, you can collect medicine, ammo, batteries, and spare parts that you can use to build up and expand your base – all while getting orders, clues, and story through your headphones.
If you find your running routine is getting stale, this could be the perfect way to reinvigorate it. I haven’t tried this yet, but I am thinking about it, especially for winter, when running becomes that much more challenging.
Even if you disagree with me when I say that Tim Moore has a great project up on Kickstarter and you should support it, you should support it anyway for the following reasons.
If you are trying to get your own iPad magazine off the ground, you can spend alot of effort learning how to do that. Or you can take a short cut and pledge $200 or more to Tim’s Kickstarter project and you will get Xcode sample project that shows how to make everything that’s in Letter to Jane Magazine, so you can learn to make your own iPad magazine (some knowledge of Xcode required). And if you pledge $450 or more, you get the source code + full page ad. If you work for an ad agency or some communications firm or in communications in a larger organization, that is not alot of money. But it will save you alot of time, and time is money in this case. The business case is a piece of cake.
Go here and pledge: Letter to Jane Magazine for iPad by Tim Moore — Kickstarter.
Do yourself a favour: kickstart Tim’s project and you can kickstart your own as well.