If you read this, Why Publishers Don’t Like Apps – Technology Review, you might think: wow, this could mean the end of magazine apps. Technology Review has decided to do this:
Last fall, we moved all the editorial in our apps, including the magazine, into a simple RSS feed in a river of news. We dumped the digital replica. Now we’re redesigning Technologyreview.com, which we made entirely free for use, and we’ll follow the Financial Times in using HTML5, so that a reader will see Web pages optimized for any device, whether a desktop or laptop computer, a tablet, or a smart phone. Then we’ll kill our apps, too.
For alot of publishers, this will make sense. It will be cheaper and easier to meet the needs of the web and mobile this way. I still think there will be innovative authors and publishers out there that will make apps work. I also believe future development tools will address some of the problems, especially after people abandon apps for HTML5.
Anyone interested in mobile development and the future of the web should check out the Technology Review article.