Upworthy is going with a different model than those of Yahoo, Huffington Post and others by publishing just a few, highly curated, articles, rather than constantly posting. The result, as you can see here, is dramatic.
This isn’t new: Jason Kottke has been doing this for along time. But Upworthy seems to be making a big play with this model. It will be interesting if they can sustain it. More than anything, I hope this leads to more and more organizations adopting different publishing models that are both successful and lead to more variety in online media. The last thing we need is everyone trying to be Buzzfeed. Here’s to more success for Upworthy and others who experiment in online publishing.