There was a fair amount of hubbub last week about the woman above who is known as Pinkydoll. Most of what it came down to is: what is going on??

Well if you are curious, I’ve found these three pieces useful in getting a better understanding of the phenomena: this is from the Washington Post, this is from Vice and this is from knowyourmeme.

As for me, I find it interesting because it combines a number of new media and ideas, from TikTok to gaming to monetization of audiences. The fact that they all roll in together makes it especially bewildering to people not familiar with those things. But like I said, if you don’t get it, maybe you aren’t supposed to. I’m familiar with that feeling, but I feel like many younger than me are not, and it was that cohort that was complaining about this last week.

Culture arises from new ingredients. These Internet things are as much our culture now as new books and new films. Get used to it. Hula hoops arise in all forms.