Monthly Archives: February 2024

On the creator economy and the weakness of 1000 true fans

I found this was a good piece on the state of the creator economy right now: the creator economy can’t rely on patreon. I have no doubt what the author is saying is true: it is very difficult to build up a sufficient number of followers to make it economically viable. If anything, I would say the conversion percentage for some people could be even lower than 5%. I remember in the 80s magazine would expect to get 1-2% conversion of offers sent out to subscriptions coming in. It’s difficult to convert people, regardless if your medium is magazines or social media.

One disagreement I do have with the piece is the critique of Kevin Kelly’s 1000 true fans theory. I would not say it’s true that “the 1,000 true fans theory that we’ve all been sold for the past 15 years – that all you need is a strong mailing list of people who give a shit, and a healthy living will follow….Unfortunately, a theory is all it is.” Kelly states clearly in his piece that “(a) true fan is defined as a fan that will buy anything you produce”. He goes on to state that they are “super fans”.  You might have 20,000 followers on social media, but they are not true fans. The 1000 followers who pay up are your true fans. If you can get those 1000 to pay you $10/month, you should be good in most places in North America.

The problem no longer is publishing your work. Publishing is easy. The problem now is finding super fans, keeping them, and growing them. But that’s always been a problem. You won’t find a single way of doing that.

If there is any weakness with the 1000 true fans theory, it’s that it can’t provide a way to achieve that.

 

The way to make your Apple Watch more useful is to change your App View

If you want to make your Apple Watch more useful, you want to change your App View. Here’s how.

On your iPhone, find the Watch app icon and click on it. Look for App View and click on it. From here you can change the view to Grid View. (Grid View looks like the watch in the photo above.) Now click on Arrangement.

Once in Arrangement, hold your finger on an icon of something you use often. Drag your finger tip and the icon to the top left. Keep doing that so all the Watch apps you will use the most are on the top rows. Once you have it the way you like it, exit the Watch app.

If you are stuck as to what to put on top, my top apps are:

  1. Stopwatch
  2. Workout
  3. IFTTT
  4. Weather
  5. Text
  6. Phone
  7. Calendar
  8. Heart rate monitor
  9. Activity
  10. Maps

I have a few dozen more Watch apps, but those are the ones I use often.

If you want to see what you can have on your Watch, go back to the Watch app on your phone and scroll down to see what apps are installed on your watch and what ones you can install.

Once you rearrange the Watch apps,  press in the crown on your Watch. You will now see the Watch apps organized the way you want. I bet you start pressing your crown more to access and use the apps you have installed.

The Apple Watch is great. Squeeze more greatness from it by taking advantage of the Watch apps you have.

Are people with non-urgent problems clogging up Ontario ERs?

The short answer? No. Definitely not.

The long answer is found in the Toronto Star, here.

The next time you hear someone ranting otherwise, show them this.

 

Thoughts on the baseline scene in BladeRunner 2049

500

I want to point out this fantastic essay on the baseline scene in Blade Runner 2049. I loved reading it because I learned some fascinating background about the film and I reexamined both films in a fresh light.

For instance, watching the sequel I didn’t think much about the lack of Voight-Kampff devices. Those machines are essential in the first Blade Runner. But in 2049 they are obsolete of course because replicants have advanced so much since then and there are different ways of identifying them. In 2049 the challenge is not identifying replicants: the challenge is keeping them from becoming something other than replicants. That’s what the machine above comes into play. I hadn’t thought of that until I read the essay.

My only insight into the machine above came from a recent CT scan I had. Lying on the bed below, I looked up and saw a device similar to the machine above! I was somewhat shocked. It’s not quite identical, but I would not be surprised if the set designers got the idea for it from the Siemens machine below. After all, both are providing insights into the head in front of them.

If you are a fan of Blade Runner like I am, read the essay above. You’ll be glad you did.

 

How to assess the value of an education in the humanities (or indeed any college education)

In discussing the value of an education, things often get muddled up. That comes across in this essay in the New York Times, where the author who teaches humanities confesses she is not sure of their value.

That’s too bad, because the humanities obviously have value. A humanities degree may not. The difference hinges on the word value. Let’s take a moment to examine that essential word in relation to a college education.

The value of a college education can be looked at in two ways: it’s economic value and it’s non-economic value.

If you go to college and get a degree, there is an economic cost associated with that. There are the costs of going to a school of higher education, such as tuition, books and even residence. There are also opportunity costs: I might forgo getting a job right after high school in order to attend school and as a result I lose the salary I could have made at that job. Both sets of costs need to be accounted for.

Besides the costs, there are the economic benefits of going to college. The job I skipped to go to college may have paid me $X dollars over 20 years. If I studied medicine and become a doctor, then I may end up making $X+Y over 20 years. The additional Y dollars is the economic benefit of going to college.

Take all that, subtract the economic cost of going to college from the economic benefit, and you get the economic value.

Of course you get more than economic value. You gain knowledge and skills. You might learn to live independently in a new town or city. You could meet people who become lifelong friends, perhaps even your spouse or partner. The  non-economic benefits you acquire from going to college go on and on.

The challenge humanities (and even undergraduate science) degrees have is they no longer have the economic value they once have. The time you spend gaining a degree in English literature may have enriched your life forever, but it likely won’t get you a good job the way it did for the boomer generation.

If people are going to formally study subjects in post secondary school, there either needs to be some economic benefit to doing so or the cost has to be drastically reduced. Otherwise most people will stop going to college and university and start going to schools that provide more focused practical education and greater value to them.

In some ways that would be a good thing.  College may be the best way to study classic literature, or practice computer science, but it is hard to do it all there.  You are pretty much forced into a lane when it comes into choosing courses at school, be it in math or philosophy or theatre. Unless you have lots of money and time, trying to learn a diverse range of subjects in school is prohibitively expensive. The only way of gaining all that value is outside an academic environment. People need to learn how to gain that outside a four year degree program. Education should not be something that ends in your early twenties. It’s also something you go into lifelong debt for, either.

The humanities have value; it just may not be economic value. The challenge we have now is providing that particular value to people outside of costly college programs. It a challenge to us both as individuals and as a society.

P.S. Throughout this essay, I used the terms college and diploma. You can easily replace diploma with degree or certificate gained from any post high school institution that resembles a college.

 

IKEA is expanding (their product lines)

It seems like IKEA is making forays into things other than furniture these days. For example, here’s a story on their smart home monitoring products. Here’s another piece on the exercise equipment they have.They’re even repurposing their old uniforms into a new lifestyle collection (see photo above). That’s all great to see.

I knew how they were doing things like air purifiers and small speakers. I’m glad they continue to offer new things for the home besides furniture. Kudos to them.

P.S. These aren’t IKEA, but they are cool desks for people that like IKEA products. Worth a look.

 

 

Private jets are a sign of excess in general. Not just for one individual.

There was a lot of chatter around private jets last week as a result of Taylor Swift’s lawyers threatening to sue a person tracking her jet on social media. There’s a whole bunch of PR and legal maneuvers around that I won’t get into.

One thing that came out of that hullabaloo for me was finding this site: climatejets.org. While I don’t hold the creators of the site accountable for total accuracy, I do think it is accurate enough to highlight the fact that many wealthy people in the world use private jets a lot. And why wouldn’t they? Private jets do four things for rich people: they are efficient, they are private, they are status symbols, and they use up the excess amounts of money they have.

The focus on private jets has been centred around climate change. I think some of that focus should be on economic discrepancy. People use private jets because they have vast amounts of money and we have great inequality in our societies. If tomorrow someone invents private jets that run on clean energy, they will still highlight a problem in our society. It just won’t be a climate problem.

In our age of great inequality, it’s not enough to own large mansions or fancy cars or be surrounded by body guards. In our age, you need your own jet to bounce around in, whether you be Jay-Z or Bill Gates.

 

Do you love music? Then you want to read Absolutely on Music by Murakami and Ozawa

The great conductor Seiji Ozawa died last week. The New York Times has his obit here. If you don’t know much about him, I recommend you read that obiturary.

Regardless of how much you knew of the man, if you haven’t read it already, I hope you have the chance to read the book he did with Haruki Murakami, Absolutely on Music. Anyone who loves music will get something out of this book, which is a document of six conversations the two men had. (It’s a podcast before they were a thing, so to speak.) And no you don’t have to be an expert in classical music to get enjoyment from reading it.

Here’s a review of the book. And here more on the book from the publisher.

Get a copy today.

 

 

It’s the weekend. You’ve much to do but you still would like to watch a movie. Got 90 minutes?

Nowadays movies seem to be getting longer….many creeping up to 2.5 hours in length. (Don’t believe me? Check out this.) That’s fine if you have the time to settle into a film, but what if you can’t? What if your weekend is already packed as it is, but you still would like to see something?

If that’s your problem, then Lifehacker has the solution here: the best movies under 90 minutes. The list has everything: classic movies, kids movies, films that are fairly recent….you name it. Even better, it tells you where you can see it.

Highly recommended for your next sit down in front of the big screen at home.

A Scratch Ticket Vending machine! Win fame!

I love this: truly a vending machine for our times! Instead of scratch tickets that promise us fortune, these scratch tickets promise us fame! Well, if not fame, then many more social media followers. I guess that counts for fame in this day and age.

For more on this amazing vending machine go here.

P.S. Dries is a brilliant artist / technologists: check out the rest of his site, here.

Some quick thoughts on the Apple Vision Pro

Apple is a computing hardware company: if there is a market for a new form of computing hardware out there, Apple will make it. It was true of digital watches, smart speakers, and various forms of headphones. It’s now true of wearable AR/VR devices with the Apple Vision Pro.

The price doesn’t matter for now. If Apple is lucky, rich people will make it a Veblen Good like many of Apple’s Pro phones. Rich people like CEOs will want to be seen using it, even for a short time. Wannable rich pretenders like influencers will show it off too. All this buys time for Tim Cook and his COO to ramp up production for the next version. Who knows: in a few years there could be an Apple Vision SE?

The size doesn’t matter for now. IT always gets smaller in size or scales up in terms of capacity, and I suspect the Vision devices will do that too.

As long as Facebook/Meta is making these type of devices, I expect Apple will too. And once enough apps exist, expect other hardware manufacturers like Samsung and Lenovo to come out with their own version.

It’s possible that the Vision devices will be a dead end. They could end up like Apple TV. I suspect that won’t happen, but anything can happen. I suspect they will be like other wearable devices Apple makes: they won’t replace the Phone or the Mac, but they will be something in Apple’s product set for at least the next five years.

Let’s see what happens, now that Apple has committed to the device.

P.S. Two good reviews on it are in the New York Times and in the Verge .

Also, I still think spatial computing is the real story behind the new device. I wrote about that here.

It’s hard to think of an Apple device being a flop, but as I wrote here, it does happen.

Five good pieces on five great artists for a Friday

The great  Cindy Sherman has a show at Hauser & Wirth on Wooster Street in SoHo NYC. The Times took the time recently to do a long profile on her. I really enjoyed it. It also has a straight up photo of the artist and it was surprising for me to see.

David Shrigley has a very Shrigleyesque work in Australia that involves tennis balls. Click the link to see more to see what I mean by Shrigleyesque.

The Guardian has a review of a Robert Mapplethorpe photography show and they are not keen on it. I was not keen on the review.  If you want to just skip that and check out the (NSFW) show, go here.

The National Gallery of Art in the US was granted a treasure trove of work by the artist Joseph Cornell. You can read more about that, here. (One of his boxes is pictured above.)

Finally the great artist Giovanni Anselmo, of the ‘arte povera’ movement, has died. You can read more about him and the movement, here.