Here’s a really good piece highlighting a big problem the Frightful Five / Big IT have right now with user generated content: YouTube’s messy fight with its most extreme creators – Vox.
Some background is in order. For years, content creators on Youtube (part of Google/Alphabet) have been jacking up the extremism in their videos to get more views. Extremism in all senses of the word, including political extremism. Some do it for Fame, but many do it for Fortune. This was going well for them until….
In March this year, 250 advertisers pulled back from YouTube after reports that ads were appearing on extremist content, including white supremacist videos. As a result, YouTube demonetized a wide range of political content, including videos that didn’t include hate speech but might still be considered controversial by advertisers. Creators called it “the adpocalypse” — they saw their incomes from YouTube evaporate without fully understanding what they’d done wrong or how to avoid demonetization in the future.
And this is the problem for Youtube and other platforms…how to maximize both traffic and profit. For a long time the formula was simple: more extreme videos = more traffic = more profit. Now they are hitting a wall, and advertisers and consumers are fed up.
The question big IT will be struggling with is: how to draw the line? In case you think the line is easy to draw, I recommend you watch the video by Carlos Maza of Vox. He makes a case that it is very difficult, even if at first glance it should be obvious what should be removed.
I don’t think there is a simple answer to this. If anything, it is going to be one of the major political debates of the first part of the 21st century, as global IT companies deal with national laws and policies.
There are lots of videos on Youtube of scenes like this. Some are good for white noise, others are good for acting as a screen saver.
Ocean Waves at night:
Ocean waves in the day:
Snow fall in the forest
Snow storm in the street
Night rain sounds
Rain fall sounds
It’s well known that Drake has suffered alot of mockery for his dancing in the video for Hotline Bling. This is too bad, because for whatever criticism you can raise for Drake’s dancing, he is no worse than most major pop stars when it comes to dancing. So what’s the problem?
The problem, I see it, is in the directing. Here is the Hotline Bling video. Count the length of the average shot. When I did it, it was in the 5 to 10 second range.
Compare that to Ariana Grande’s Focus video.
Count the length of each shot. The longest is usually no more than 3 seconds: the rest are 1 to 2 seconds. Is she a good dancer? It’s hard to tell. If you go to around the 3 minute mark, you seen alot of dancing, but the shots are still short and the camera is constantly moving. Any short coming in the dancing can be made up for in the editing room. And I’d argue that the Focus video is typical of most videos: very short cuts with lots of camera movement.
Now, it’s possible the director wanted the longer shots due to the changing nature of the lighting. But there is a similar use of dramatic lighting in Justin Timberlake’s Let Me Talk To You/My Love and he comes across well with no loss to the lighting effect
And like Ariana Grande’s video, this video has the performer do well defined step in a 1-4 second shot and then cuts away. This is typical of many music videos. (Yes, JT does have an extended dance routine at the end of My Love, but most of the video is all quick cuts….also, he has been dancing since his early days as a Mouseketeer :))
Drake would have been better off with shorter cuts and simpler dance moves, the kind of thing you find in most other videos.
Perfect music for a melancholy Friday Fall evening.
I am starting mine. Two weeks. Two weeks needs not one but two classics from the 80s:
May you enjoy your holidays and vacation, whenever it occurs.
There’s lots of great videos of PHOX on YouTube. I like this one:
If you do too, search them out and you’ll find many good ones, including on NPR’s Tiny Desk Concerts.
It’s rich music that is deceptively easy listening.