It’s well known that Drake has suffered alot of mockery for his dancing in the video for Hotline Bling. This is too bad, because for whatever criticism you can raise for Drake’s dancing, he is no worse than most major pop stars when it comes to dancing. So what’s the problem?
The problem, I see it, is in the directing. Here is the Hotline Bling video. Count the length of the average shot. When I did it, it was in the 5 to 10 second range.
Compare that to Ariana Grande’s Focus video.
Count the length of each shot. The longest is usually no more than 3 seconds: the rest are 1 to 2 seconds. Is she a good dancer? It’s hard to tell. If you go to around the 3 minute mark, you seen alot of dancing, but the shots are still short and the camera is constantly moving. Any short coming in the dancing can be made up for in the editing room. And I’d argue that the Focus video is typical of most videos: very short cuts with lots of camera movement.
Now, it’s possible the director wanted the longer shots due to the changing nature of the lighting. But there is a similar use of dramatic lighting in Justin Timberlake’s Let Me Talk To You/My Love and he comes across well with no loss to the lighting effect
And like Ariana Grande’s video, this video has the performer do well defined step in a 1-4 second shot and then cuts away. This is typical of many music videos. (Yes, JT does have an extended dance routine at the end of My Love, but most of the video is all quick cuts….also, he has been dancing since his early days as a Mouseketeer :))
Drake would have been better off with shorter cuts and simpler dance moves, the kind of thing you find in most other videos.