These snack packs are amazing. Not because of the content, but because of the packaging the content is in.
The content itself consists of 5 or 6 small crackers and associated morsels of cheese and meat that goes on top of them. If you are a food producer, you could take slices of meat and cheese that are too irregular for your typical sliced meat/chese packaging, trim them, then put them in these things. Not only have you reduced your waste, but you have created a new product from it that cost the price of an entire package of sliced meat or of sliced cheese. Profit!
Whats sells the product is the package. The outside emphasizes their convenience: Grab (and) Snack. Who has time to make and eat a sandwich? Not you! Plus if you aren’t going to eat it right away, your sandwich or your own cheese and cracker snack-pack could get soggy. Not these guys: each bit of food is in its own section, so everything stays tastier, longer. Even better, it’s not just ham and cheese and crackers: it’s dry cured genoa salami (exotic), part skim mozzarella cheese (lean), Bear Paws cheddar crackers (tasty). And it’s been inspected by the department of agriculture, no less, so you know it isn’t sketchy.
Let’s not forget the protein. Besides the emphasis of convenience, there is also the highlighting of how much grams of protein in them. 10g of protein is a good amount, and it is something I see online fitness promoting. (“It’s garbage if it has less than 10g of protein!”, some exclaim.)
I suspect these are meant to appeal to young adults who may have grown up and loved Lunchables and other lunch snacks. Hey, this product whispers, you can still have your convenient snacks despite being a big person. You can even have your bear paws crackers for the kid in you, while having dry cured genoa salami like you just picked it off a charcuterie board at a fancy restaurant.
Are these environmentally sound? Are they good value? Heck no. But capitalism is often about taking raw materials — in this case bibs and bobs of meat and cheese — and packaging it into something much more appealing. This product is capitalism at its finest, or worst, depending on your point of view.
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