On the chocolate cake at Claud and what we can learn from it

The Claud chocolate cake can be a lesson for any restaurant in this day of social media and influencers.

Claud in NYC is a highly respected restaurant with subtle and sophisticated cuisine. Yet if you go to social media sites like Instagram, what you’ll often see is their chocolate cake, shown above. (And yes it is mine and I ordered it.)  Just looking at it and you can see why it is popular: it is an eye catching slice of dessert.

I hesitate to call it a gimmick, for it’s delicious and well made. But it is definitely an attention getter, and in this age of social media, getting attention is key.

There are many ways to attract diners. If you want an easy and low cost way to do that, get yourself a menu item like Claud’s cake.