When it comes to demonizing your opponents, I was really struck by how strong an example the Heritage Foundation demonstrates here: Project Esther: A National Strategy to Combat Antisemitism. Start with the first paragraph:

“America’s virulently anti-Israel, anti-Zionist, and anti-American “pro-Palestinian movement” is part of a global Hamas Support Network (HSN) that is trying to compel the U.S. government to abandon its long-standing support for Israel. Supported by activists and funders dedicated to the destruction of capitalism and democracy, the HSN benefits from the support and training of America’s overseas enemies and seeks to achieve its goals by taking advantage of our open society, corrupting our education system, leveraging the American media, coopting the federal government, and relying on the American Jewish community’s complacency. The National Task Force to Combat Antisemitism intends to enlist all willing and able partners in a coordinated effort to combat the scourge of antisemitism in the United States.”

Let’s unpack that paragraph. Do you find any room there for someone like me who opposes the actions of the Israeli government, never mind those who may be supportive of the Palestinians who are bearing the brunt of the Israeli army against the Hamas organization? I don’t. As far as Heritage is concerned,  I am “anti-Israel, anti-Zionist, and anti-American”. Furthermore, you cannot consider yourself  “pro-Palestinian”: you are considered instead part of “a global Hamas Support Network (HSN)”. Not only that, but by being part of the HSN, you and I are caught up with those “dedicated to the destruction of capitalism and democracy”.  If that’s not bad enough, Heritage states that we are hurting America by “taking advantage of our open society, corrupting our education system, leveraging the American media, coopting the federal government”.  The only way you could be any worse is if you were Jewish and adding to “the American Jewish community’s complacency”.

To generalize, the formula Heritage seems to be using to demonize their opponents is:

• Ignore the spectrum of opposition, from those expressing mild disapproval to other engaging in violent action.
• Instead, collapse that opposition and lump all your opponents together.
• Make sure you collapse the opposition so that it is associated with the most extreme end of that opposition.
• Relabel the opposition with a name and an acronym that ensures others associate it with this negative extremity.
• Invent a list of nefarious actions to apply to the opposition.
• Claim the leadership of those who would naturally go against such negative extremity.

This particular example revolves around the conflict in the Gaza Strip. But it could easily apply to any situation. For example, during the October Crisis in Canada, all those wishing for more autonomy for Quebec and opposing the Canadian government in various forms could have been lumped into the FLQ Support Network (FSN) and the Canadian establishment could have said anyone in this new FSN bucket was an enemy of Canada and democracy and more. As you can see, it’s an easy formula to apply.

Of course it is not just enough to demonize your opponent. Once you do that, you need to use that demonization to justify your future goals. For Heritage, some of their goals for Project Esther are listed below:

• DE1: HSO propaganda purged from curricula.
• DE2: HSO-supporting faculty and/or staff removed or fired.
• DE3: HSO access to campuses lost and/or denied.
• DE4: Foreign members of HSOs/HSN access to campuses lost and/or denied.
• DE5: Money from foreign HSO supporters not accepted by schools.

Basically, any thing they don’t like in schools and universities they can label as coming from HSO (Hamas Support Organizations) and work to have it removed under the guise of attacking antisemitism. Attacks on free speech by right wing organizations is not new, and that is part of the point of Project Esther. First demonize your opponent, then use the demonization to ban them or strike them in some way while claiming it’s for a good cause.

Whenever a person or group use the formula to demonize their opponent, you can assume some follow on extreme action is being lined up by them. Don’t be that person or a part of that group, and don’t participate in that form of thinking.