Barack Obama is in the vanguard of….Web 2.0 use

The nytimes.com has an excellent article on how Barack Obama uses the Internet and specifically social computing to be a highly effective candidate for the position of President of the United States. This article has many good examples of how he is going about things differently (i.e. in a Web 2.0 way) than his Web 1.0-based opponents. To me, this is a key quote:

‘ Yochai Benkler, a Harvard law professor whose book “The Wealth of Networks” is a manifesto for online collaboration, points out a crucial difference between Mr. Obama’s approach to attracting supporters and that of his chief rivals. “On the McCain and Clinton Web sites, there is a transactional screen,” Mr. Benkler said. “It is just about the money. Donate, then we can build the relationship. In Obama’s it’s inverted: build the relationship and then donate.” ‘

Enterprises could learn alot from his team’s approach, regardless of which candidate they support. See the article here:The Nation – The Wiki-Way to the Nomination – NYTimes.com

Obama everywhere, indeed.