New cellphone from…..Hugo Boss?!

When I first saw this, I thought: is that right?! Why is Hugo Boss making a cellphone? But after a moment, it makes sense. For alot of people a cell phone is a fashion accessory, just like a watch can be. And other designers have had cell phones associated with them. Plus, as cell phone manufacturers have a harder time differentiating themselves from each other functionally, they may turn to designers as channels to sell their products.

You can see more about this at this post: Hugo Boss mobile phone – Technology – Wallpaper.com – International Design Interiors Fashion Travel