I think this is brilliant. While people can argue over the taste of the source of water, the quality of it is something else. And everything I read about purified NYC water is that it is high quality indeed. Check out Tap’dNY – Purified New York City tap water.
Not to pick on Fiji (too much), but there is even a taste test that shows it is better.
Not only do they have great water, but they have a great web site too (and a tumblelog, no less.)