Blogging in the AI era

Traffic surge due to AI

Last week I wrote about AI and food blogging. After I wrote that, I got to thinking about my own blog. Above you see my daily traffic, with a big spike happening at the beginning of December. I looked at what visitors were looking at on my blog then: I could see someone looking at a bunch of links beginning with “A”, then beginning with “B”, then “C”, etc. It’s not something a user would do, but it is something a bot would do. I am assuming it is somehow AI related.

It made me wonder why I am still blogging if people are just going to bypass my blog and read it from AI. In some ways I don’t mind: if someone finds my content useful via AI versus my own blog, then it doesn’t matter to me. In other ways I do mind: I keep up a weekly discipline of posting at least 2x/week as much to keep the blog a living thing, but if AI is going to kill off my traffic, then what is the point of maintaining this discipline? Likewise, if I am getting traffic due to AI, then maybe it doesn’t matter to keep posting, since my site will still be getting traffic. It’s a pickle, I think.

I think I will still post because I choose and want to post, but the days of posting to help maintain interest in the blog may be over. Something to consider as I go into the new year.

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