Computers come and go. Rarely do any of them get people excited and raving. I believe the Apple Neo computer is one of those rare devices. Just search for “apple neo reviews” and you’ll see what I mean.
Designers love it. Technologists love it. Some critics like Om Malik have written several piece on it, including this here and here. Heck, this review was art.
Like I said: people are excited. I am excited too because the Neo demonstrates something Apple does well but doesn’t get enough credit for, and that their ability to is make lower end technology that is highly appealing. The Neo is visually appealing with its strong use of colours and the Neo is technically appealing because of the great technical features you get for that low price.
I also think Apple wins greatly when they make this type of value oriented product. Such products draw in new users who may not have gone with Apple but who might have gone with a Chromebook or a low end Windows machine. And once you get those new users — and I was once one of them — to start using Apple technology, they will want to use more Apple technology, if for no other reason that all that technology works well
For more on it, see the press release here. Obviously your next step is to go to an Apple store on apple.com and check them out.
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