
No Presidential endorsements were provided by the LA Times or the Washington Post this year. This caught people by surprise, since it was expected these two papers would endorse a candidate and that candidate would be Harris. Soon it was revealed the endorsements were held up by the owners of both papers.
One way to assess the choices of the owners of the Times and the Post is to use a payoff matrix found in game theory and apply it to the moves available to them:
| Action vs impact | Harris Wins | Trump Wins |
|---|---|---|
| Endorse Harris | No Loss | Huge Loss |
| Endorse No one | Small loss | Small Loss |
My payoff assessment is based on an estimate of how much each paper has to lose by endorsing/not endorsing a candidate. If Harris wins, there is very little downside regardless of what they do. Likewise, if Trump wins and they don’t endorse, I suspect they will also lose subscriptions and staff, but overall they can manage that.
The wrinkle in all this is if Trump wins and they endorse Harris. I think the owners of both papers see a huge loss for them — either personal or financial — if that happens.
Both men have different things at stake. We already know that the team from Bezos’s other project, Blue Horizon, has been talking to Trump. No doubt Bezos would not want Trump to come into power and ban Blue Horizon from any future space exploration with NASA. That would explain why Bezos did not want the Post to endore Harris. As for Soon-Shiong, the owner of the LA Times, he tried to get a post in Trump’s first administration. Perhaps he hopes he will be successful the second time around.
If the above payoff matrix had a bigger payoff or a bigger loss regarding Harris, then they might have chosen differently. As it is, they decided to minimize their risk by endorsing no one. They are guaranteed to suffer losses, but not big ones for them personally. It’s a rational choice, but a disappointing one.
I wouldn’t be surprised if both of them got out of the newspaper business in the next four years. They clearly don’t have the appetite for the risk of running such publications.
