Mark Zuckerberg was roasted recently for saying the following:

“There’s the stat that I always think is crazy, the average American, I think, has fewer than three friends,” Zuckerberg told Patel. “And the average person has demand for meaningfully more, I think it’s like 15 friends or something, right?”

“The average person wants more connectivity, connection, than they have,” he concluded, hinting at the possibility that the discrepancy could be filled with virtual friends.

Some thoughts on that:

• • He’s wrong. The majority of Americans say they have four or more close friends, according to this Pew Study. And 2/3rds of Americans have three or more close friends. That just close friends. Obviously the list of total friends is much higher than 3 for most Americans.
  • Zuck just wants to find justification to start forcing AI into the social technologies that Meta owns so he can sell more ads. But he and Meta don’t seem to want to come out and say that. So he offers up these “virtual” friends as justification.
  • Meta’s products don’t foster real friendship and social connections.  Meta exploits people with technology that makes it easy and desirable to connect with others. Once you establish social connections there, they short circuit that by inserting ads into your communications. They also enable others (e.g., influencers) to insert their communications into your feed. In the end the technology you used to communicate with your friends becomes a firehose of others trying to get you to buy things.

You might push back and say: what do you expect? That’s the deal you made to use their “free” social media technology. There’s some truth to that. But there are degrees of exploitation, and Meta is the most extreme form of it and have been since Facebook first took off in the early 2010s. They aren’t just a parasite living off their host: they take over the host and eat it alive.

It’s instructive to compare Zuck’s proposition with what is being offered by the porn actress Sophie Dee, as outlined in this Washington Post piece. She too is offering up social connections, albeit of a different nature. In the end though, the game is the same: foster enough social interaction to push and promote the services she is selling.

There are ways to foster real friendship and enable communication with technology. That’s not what Mark Z or Sophie Dee are offering though. They are offering an illusion via AI to sell more things to you. Let’s be honest about all this. Let’s ignore this talk from Zuck about his virtual friends, for they are no friends at all.