On Fred Franzia, the creator of Two Buck Chuck wines

Fred Franzia, the creator of two-buck Chuck, has died. He was quite the maverick in the wine industry. Heck, his company was called Bronco Wines. While he did much to strengthen the idea that wine should be more affordable and accessible, I tend to agree with Eric Asimov in his assessment of his product. I think there is a better middle ground, and his Charles Shaw wine did not occupy it. But like all things, taste is subjective.

For more on the man and his wine, here’s a good piece by Priya Krishna on him. And here’s Eric on Fred Franzia and the Legacy of Two-Buck Chuck.

P.S Speaking of Eric, here’s a good piece of his on riesling. Like him and others, I wish more people would discover this grape and grow a liking to it.

Also, this piece on a maker of orange wine was a great read.


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