Philippe Starck reaches for a new design tool: A.I.


According to the site, Design-Milk, Philippe Starck is working with Kartell to use A.I. in the design of furniture:

Known as a progressive Italian brand that doesn’t shy away from experimentation and innovation, Kartell is becoming increasingly daring as their endeavors expand. At the moment, that means stepping into the world of artificial intelligence. In collaboration with Philippe Starck, they’ve released environmentally friendly furniture designs that merge human creativity with AI, bolstered by advancements in materials and manufacturing.

In case you are worried about them replacing designers, the site goes on to say:

Rather than replace the designer – a huge fear amongst creatives – artificial intelligence helps streamline the prototyping and planning phases, sticking to Starck’s vision and ensuring Kartell’s high quality and production standards are met. In this case, AI also contributes to calculating optimal material usage, a reduction in waste, and ultimately environmental sustainability.

Good to see! Speaking of good to see, you can see more of the furniture on the Design-Milk site, as well as the Kartell site.