Tag: hypecurve

On the five different levels of hype

In tech we often talk about the hype curve. When we do, we don’t distinguish the degree of hype we are talking about. This piece does exactly that: The five Levels of Hype. I hadn’t thought about it before, but the hype of marketing a new product is a different thing than the hype of a new technology. To see what I mean, see this chart from the article:

Much of the hype we are seeing around cryptocurrencies are up there in level 4 and 5. But this isn’t restricted to just that technology.

A good piece. Anyone familiar or referencing with the Gartner Hype Curve should read it.

You are going to be hearing a lot – ALOT! :) about NFTs. Here’s your NFT 101

You may already be sick of hearing about NFTs (Non-Fungible Token). I have bad news: you are going to be hearing a lot about them for the next year. Two reasons for that: techies love them and they are all about money. So there’s going to be a ton of hype regarding them for the next while as people experiment with them. As you can see from the chart above, things regarding blockchain are still making their way up the Gartner Hype Curve, and NFTs are blockchain-based assets.

That aside, here’s Forbes with the info you need: Non-Fungible Tokens 101: A Primer On NFTs For Brands And Business Professionals

P.S. Gartner is very good at assessing technologies and how they play out. That particular Hype curve is from this article.