On the five different levels of hype

In tech we often talk about the hype curve. When we do, we don’t distinguish the degree of hype we are talking about. This piece does exactly that: The five Levels of Hype. I hadn’t thought about it before, but the hype of marketing a new product is a different thing than the hype of a new technology. To see what I mean, see this chart from the article:

Much of the hype we are seeing around cryptocurrencies are up there in level 4 and 5. But this isn’t restricted to just that technology.

A good piece. Anyone familiar or referencing with the Gartner Hype Curve should read it.

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