In tech we often talk about the hype curve. When we do, we don’t distinguish the degree of hype we are talking about. This piece does exactly that: The five Levels of Hype. I hadn’t thought about it before, but the hype of marketing a new product is a different thing than the hype of a new technology. To see what I mean, see this chart from the article:
Much of the hype we are seeing around cryptocurrencies are up there in level 4 and 5. But this isn’t restricted to just that technology.
A good piece. Anyone familiar or referencing with the Gartner Hype Curve should read it.