Tag: laptop

My dream of working from home started with this ad for IBM and Coppola’s Thinkpad (publish those visions you have)

The computer above, and the ad it is, came out in the mid 90s.

It was possible to work from home then, but it was not easy. I used to have a luggable computer that weighed 40 pounds and which I would …lug… home every day one summer to work from home. What I dreamed for, though, was to work from home with a small laptop like Coppola’s. A laptop where I could work from home daily, be it at a desk or in a beautiful kitchen like the one above.

It eventually happened. The laptops got better, the networks got better, and eventually the work cultures got better and I could do this. My kitchen wasn’t as nice, but everything else was nice.

Creative people, keep putting out your visions for a better world. You never know what dreams people will have. It might be as simple as a dream of working on a laptop in a kitchen. A dream that becomes more achievable once people can envision it.

Marketers! Here’s a way to get extremely valuable ad space for next to nothing

How? Use this idea from this great food blog, Chocolate & Zucchini. What Caroline Mignot has done is create attractive monthly calendars for people to use as their desktop background.

Think about this: what is the one thing people stare at up to 40 hours a week or longer? That’s right: their computer! Most people have not so great backgrounds. Make them an attractive one with some message you want to communicate and you will have them thinking about it all the time.