Why Braun should be capitalizing on Apple’s success

I am a fan of Braun’s products and design, and if you like Apple products, chances are you would too. Yet if you live in North America, there is also a good chance you don’t even know of Braun products. That’s a shame, because as this Gizmodo article points out (1960s Braun Products Hold the Secrets to Apple’s Future), Apple owes a lot to Dieter Rams and the work he did on the design of Braun products. See this photo from the article to see what I mean:

And this is just a small sample. I think Apple is smart to borrow ideas from Braun. If Braun were smarter, they would capitalize on this by strongly marketing their products in North America. I think they could sell a lot more and become a much larger presence in North American households if they did.

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