Daily Archives: March 16, 2013

Why Braun should be capitalizing on Apple’s success

I am a fan of Braun’s products and design, and if you like Apple products, chances are you would too. Yet if you live in North America, there is also a good chance you don’t even know of Braun products. That’s a shame, because as this Gizmodo article points out (1960s Braun Products Hold the Secrets to Apple’s Future), Apple owes a lot to Dieter Rams and the work he did on the design of Braun products. See this photo from the article to see what I mean:

And this is just a small sample. I think Apple is smart to borrow ideas from Braun. If Braun were smarter, they would capitalize on this by strongly marketing their products in North America. I think they could sell a lot more and become a much larger presence in North American households if they did.

What makes an expensive pair of shoes….expensive?

Mostly the amount of labour that goes into it. As this article shows (The $482 Difference Between Two Loafers – The Everything Guide to Shoes — New York Magazine), a shoe that costs under $100 can look like a shoe that costs over $500, but the (price) difference is in the details. I liked this article because it gives you a better sense of what goes into the making of a pair of shoes. I am sure the same could be said for most clothes nowadays.