Daily Archives: March 16, 2013

Why Braun should be capitalizing on Apple’s success

I am a fan of Braun’s products and design, and if you like Apple products, chances are you would too. Yet if you live in North America, there is also a good chance you don’t even know of Braun products. That’s a shame, because as this Gizmodo article points out (1960s Braun Products Hold the Secrets to Apple’s Future), Apple owes a lot to Dieter Rams and the work he did on the design of Braun products. See this photo from the article to see what I mean:


And this is just a small sample. I think Apple is smart to borrow ideas from Braun. If Braun were smarter, they would capitalize on this by strongly marketing their products in North America. I think they could sell a lot more and become a much larger presence in North American households if they did.

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What makes an expensive pair of shoes….expensive?

Mostly the amount of labour that goes into it. As this article shows (The $482 Difference Between Two Loafers – The Everything Guide to Shoes — New York Magazine), a shoe that costs under $100 can look like a shoe that costs over $500, but the (price) difference is in the details. I liked this article because it gives you a better sense of what goes into the making of a pair of shoes. I am sure the same could be said for most clothes nowadays.