This article, Zara Thrives by Breaking All the Rules in BusinessWeek, talks about how Zara is succeeding by doing things differently. However, the fallacy is saying there are “rules”. The “rules” are how other people do it. What Zara has done is seen the weaknesses in those rules and done things differently. Zara knows that the sum is what matters, not the parts. So even if parts of its manufacturing could be made cheaper, it would add additional costs down the line. That’s smart. And that’s why they are thriving.
Of course, unlike some of their competitors, they know what to make that will sell. You can have the best supply chain in the world, but if you are delivering something people don’t want, you are dead. Zara knows what people want, and they can adjust quickly when they make a mistake. Not only that, but Zara has lots of ideas, unlike some of their competitors. They seem to produce way more styles than other clothing manufacturers, making it more likely you will find something you want. That’s also very smart.






It’s my 25th anniversary of working at IBM today, and a good friend of suggested I should celebrate with cake. (A fine idea, I thought). If you need cake, and you live anywhere near Toronto, I highly recommend you go to Rahier. I have been eating their cake and cookies for years, and it is consistently wonderful. One of my favourite things is a chocolate tart which manages to have three types of chocolate in a delicious crust. But really, any thing you get there will be delicious. For more details, see:
There are two ways you can approach this work by 




A great book on life in a modern city is this,
In some ways, it is a pleasant place to sit: lots of grass, good walkways, closeness to the nearby apartment building. It gets both shade and sunshine. 

