In talking to clients recently, a number of them have talked to us about how Obama’s team was able to capitalize on the Internet to be successful. This article, In Election’s Wake, Campaigns Offer a Peek at What Really Happened over at the NYTimes.com provides a glimpse into both campaigns and talks about things that went well and not so well.
One thing that struck me was this quote, from Obama’s deputy campaign manager, Steve Hildebrand:
“We’re not supposed to give these numbers out, but I’ll give them out,” Mr. Hildebrand said at another point… “We have 90 people on our Internet team. And they weren’t just doing the Internet. They were producing videos, they were slicing and dicing people who showed up on our Web site to figure who is more likely to give more money.
“We also spent a record amount of money on Internet advertising,” he said. “I want to say in the end $8 million on the Internet advertising alone. That really, really mattered.”
I am not surprised by these numbers: the ability to create and change information at the rate they did, and the ability to raise the type of money they did would required, would require alot of people and resources.
Anyone wanting to duplicate Obama’s success now has a better idea just what it took him to achieve that.