That sounds like a stretch, but as I watched this video on the packaging of her new CD, I was struck by a number of things:
- Her new CD has Smell-o-rama! Seriously, when you open it, it will smell like cotton candy. It’s always been a joke that with advances in technology, you would be able to smell movies as well as see and hear them. With her new CD’s packaging, you are getting at least an inkling of that. Whether or not this will develop into something more sophisticated remains to be seen. But it is intereesting that smell is being used to promote music.
- Smell – or scent – could also help sell more CDs. Unlike digital downloads, the only way to get this novel experience is to buy the CD. It’s clever marketing, and while it may not have much of a future, it may show the way that better packaging may help sell more CDs and make more profit for the music companies and the artists.
- Novel packaging might also help American manufacturing. I was surprised that these CDs were NOT made in China somewhere. But who knows: with the right product, it may make more sense for things to be made in places other than China.
Who knew Katy Perry could be such an innovator? I am already looking forward to a re-release of that classic Spinal Tap epic: Smell The Glove.
Smart People I Know 