Here comes Yik Yak: a mini primer (plus 2 or 3 — ok, 7– thoughts on it from me)

By now you have heard of Yik Yak (or were curious enough to click through). Here are three links that can tell you more about it:

  1. If you want to get the basics, check out this: You Asked: What Is Yik Yak? | TIME.
  2. If you are a big user of Yik Yak, you most likely are on campus. College students are where it is seems to be taking off. Like any platform, eventually you see people coming out with ways to take advantage of it. Here it was used to have a back channel for a speech Ted Cruz was giving: Ted Cruz Has Skeptics at Liberty, and They Use Yik Yak – Bloomberg Politics.
  3. And here it was used for cheating on exams! Another Use for Yik Yak on Campus? Cheating on Exams – Wired Campus – Blogs – The Chronicle of Higher Education.

My thoughts:

  1. Yik Yak is a platform. Like any platform, people using it will invent new uses for it. I expect to see Yik Yak used in all sorts of innovative ways, and I expect it will grow as a result.
  2. Yik Yak is big on college now. But it likely won’t be limited to that audience. Facebook was also once limited only to colleges. Look how that turned out.
  3. Yik Yak is partially a response to all those Privacy is Dead advocates and those saying young people don’t care about privacy. Yik Yak is anonymous, and I expect there will be more social media going this way. It’s hard to exploit users when your service does not depend so much on identities.
  4. Anonymous social media is also a dangerous thing in the wrong hands, as is illustrated in some of the examples.
  5. Social media needs to mature to a position that is not anonymous but also protects people privacy. Otherwise people will tire of being abused by one or the other and shy away from social media.
  6. I think social media and the people who create it are anywhere near that mature yet.
  7. Privacy lives. Privacy is all about control about information about your life. To say privacy is dead is to say no one has control over information about their life, which just isn’t true. What is true is that new technology will continue to come out and force you and everyone else to think about privacy and what you want to share and what you want to keep to yourself.

 

 

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