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What’s wrong with starting a sustainable business?

Nothing, of course, unless you are playing by the rules and goals of Silicon Valley, where VC money comes at a cost. In this piece He Wanted a Unicorn. He Got … a Sustainable Business | WIRED, we hear 

(this) story is one part cautionary tale for entrepreneurs seduced by the allure of venture capital and billion-dollar valuations, and one part an example of how a company can thrive outside those expectations.

I liked the angle of this story and found it fascinating. I think we need more stories of people quite nicely achieving a sustainable business. It’s not that having a blockbuster business is terrible, but it is rare, like all exceptional things are. It’s a winner takes all approach to business. To me, a better approach is that people can be successful in many different ways. Ways like having a sustainable business that provides a service that people really need. That’s a good measure of success to me. I hope we can get more such stories.

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