Tag Archives: bloomberg

Instragram = advertising

Each social media has an implicit purpose. The stronger ones have a purpose that is clear. Facebook: stay connected to family and friends; LinkedIn: connect with employees/employers. For Instagram, the purpose is advertising. For most people, it is advertising your life. For certain people, with many many followers, it is advertising products.

To get a sense of how much Instagram is about advertising, see this: Confessions of an Instagram Influencer – Bloomberg. While many of us are amateurs at advertising on Instagram, this article will show you how the pros go about it.

I have often looked at people Instagram proposes I follow and I have wondered why people take the photos they do. This article helps explain that. It also helps one understand why some people’s photos look nothing like yours.

ICYMI: What is code, by Paul Ford

Happy Monday! Are you affected by code at work? Of course you are! Do you code at work yourself? Very likely, even if it is to use formulae in a spreadsheet program like Excel (which, years ago, would have required been considered coding). However code affects you, I highly recommend you read this:
Code. It’s a very rich piece on code (i.e. software) and what it means to you (and everyone else).

Among other things, it is brilliantly designed. Lots of hard work went into this piece. If you can’t get started yet this week at work, read this as a research project.

Reasons to be optimistic (and pessimistic) about climate change


As this article shows, The Way Humans Get Electricity Is About to Change Forever – Bloomberg Businessthere are a number of reasons to be optimistic about the way we use energy. Improvements in solar power and energy efficiency are just two reasons to be optimistic.

However, we are still emitting too much CO2 and that is going to cause the temperature of the earth to rise far too high, according to experts. In the long run, we may be ok, but in the next century there are going to be significant consequences.

Read the piece and get a sense of where things are heading.