Why brilliant? Because it is simple, easy, and delicious. And looks great! Mark Bittman always has good ideas, and I think this is one of his better ones. See: The Minimalist – Cake, Tart, Frittata – Call It the New Baking – NYTimes.com. Better yet, pick up the ingredients and make this dessert.
(Photo by Evan Sung for the Nytimes.com)
Smart People I Know 
Miam ! I will follow your advice and tell you later how it tasted 😉