Eight quick thoughts on the Apple Watch: its more than watch, more than IT.

Here’s eight quick things I concluded while watching Apple talk about their latest product: the Apple Watch

  1. In the future, you won’t own one Apple Watch, you will own several. For the record I have two shuffles and a number of iPods. I can see the same with Apple Watches.
  2. I expect Apple to experiment with different face types over time. The only thing that changes more than IT is fashion. So expect a steady stream of changing Apple Watches, which will embed fashion and IT.
  3. I also expect Apple to launch partnerships with an array of other companies like high end fashion houses. Just like others make sunglasses for Tom Ford, Prada, etc., I expect Apple to make watches for them. They will be able to use higher end materials, like gold and expensive leather. They might even come with high end apps. Jony Ive was right to say that high end watch makers should be nervous. Apple can work with others to make high end watches that have sophisticated IT: not many (any?) can claim the same thing?
  4. This is also tough for copycat IT companies like Samsung. Apple can now move at the pace of fashion, which is faster than the pace of IT. Plus fashion is about taste, which is an essential part of Apple. It is in their DNA, so to speak. Not so with other mobile device makers.
  5. The Apple Watch is not simply a watch, any more than the iPhone was simply a phone. There is alot of emphasis on the watch part right now, just like there was alot of discussion about the phone part of the iPhone at first. I expect that to change over time.
  6. Right now the Apple Watch depends on the iPhone or other device: it is secondary. I expect the Apple Watch will become the primary device over time, especially with advances in IT. It will be possible to become primary and that makes sense, because you don’t have to carry it: you simply wear it.
  7. Apple has two wearable devices right now: the Apple Watch and Beats. Expect more and more. I expect even Apple eye wear. Unlike the fiasco that is Google Glass, it will be done correctly the first time. And like the watch, you will have more than one pair.
  8. I don’t expect Apple to make a wide range of wearable computing devices. Apple tends to focus. They have a limited range of personal computing devices: I expect them to have a limited range of wearable devices.

P.S. The Apple Watch is not the iWatch. A small shift. Also, this has been a good day for Tim Cook. He is an understated CEO, but he has transitioned Apple from Steve Jobs very well. His first priority was to steady the company. Now he is charting a new course.  Apple shareholders are lucky.

Lastly, these are my opinions only, and not my employers.

 

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