” The Apple Watch Is Going To Flop” articles are here, and …

…and I recommend you bookmark one or two to go back and read towards the end of the year to see how poorly they did and why they were wrong. This one, for example, You Guys Realize The Apple Watch Is Going To Flop, Right? | Co.Design | business + design, touches on a lot of things that are likely to be problematic about the new Apple Watch. Yet, the author makes the same two mistakes authors have been making about Apple since Steve Jobs returned: 1) looks at the failures of the competition and 2) looks at the limitations of the current technology. These are mistakes, because 1) Apple has a base of purchasers that has not let the company down in some time and that the competition will never have and 2) Apple has a way of having people focus on the potential, not the limitations.

The Apple Watch will be a success. I have no doubt. Wait and see.

(P.S. image sourced via a link to the article).

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