There is a technology industry. Specifically, there is an information technology industry. There are lots of companies, big and small, whose sole aim is providing information technology products and services. Take a look at this list: they are some of the largest companies in the world whose purpose is I.T. They don’t focus on food, or entertainment, or logistics, or advertising: they focus on information technology.
The point he seems to be raising in his piece: There is no “technology industry” — Humane Tech — Medium is that there are companies leveraging I.T. that are considered tech companies, but aren’t. That’s a valid point. But that doesn’t mean there isn’t a technology industry. Should we treat these companies differently that I.T. companies? Possibly. Companies like Theranos, for example, partially ran into trouble because they were treated the way a I.T. startup should be treated, when in my opinion they should have been treated more like a pharmaceutical or medical equipment company is treated. It’s important to look at what the companies do and not just how they model their business.
Towards the end of the piece, he says, “All it takes is a little discipline in how we communicate”. I agree.