So, you might ask? Well, as ProPublica states, “Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. That’s basically what Facebook is doing nowadays.”
There is no end to the discrimination that can result in the features that Facebook is enabling, as described here: Facebook Lets Advertisers Exclude Users by Race – ProPublica. Worse, Facebook seems to be clueless as to what they are enabling.
The IT profession has too many company’s like Facebook that are developing technology that affects society in ways they are unable to process. There needs to be more focus on this. I’m glad ProPublica has done this here: more work on this has to be done.