I’ve been saying that for some time — years — so I am glad to see someone like Daring Fireball come out and say it too. I don’t know about you, but I am sick of the degree of tracking that occurs. I was talking to someone about Birkenstock shoes last night and the next day, Instagram/Facebook put a Birkenstock ad in my IG Stories. It is likely a coincidence, or the fact that the person I was talking to may have been searching on info about them and IG put 2 and 2 together, but it is freaky.
Needless to say, there is a whole INDUSTRY of companies that track the hell out of us, and it has to stop. Here’s to Apple and others giving us more control over this.