Tag Archives: macs

On why Jony Ive left Apple

Jony Ive did not leave Apple because of the ‘Accountants’, or at least that’s not the only reason, despite what this The New York Times piece says. I think that’s one of the reasons, sure. After Steve Jobs died, I am sure Ive felt less important. Plus he already had made a significant difference and he made a lot of money.

I believe one of the other reasons was simply because he and Apple have designed themselves into a minimalist corner. Jony Ive’s career rose on the design of the machine that saved Apple…this:

Since then the Apple computers have gone from that to this:

It’s a great computer,  but very little in the way of physical changes year over year. The engineers still get to do a lot, but there’s very little for Ive and the design team to do there.

Sure he got to design some of the higher end devices, like this:

But the Macbooks and the iMacs are very simple now. (Never mind the iPhone.) They are all wonderful engineered and fantastic minimal designs. But that’s the point: they are minimal to an extreme. And that, I believe, is one of the main reasons that Ive left.

The book that inspired that article is supposed to be really good. Apple fans, get a copy if you can.