This piece, During Rule 40 Blackout, Emma Coburn Showcases New Balance on Olympic Stage, FloTrack, has a good run down of Rule 40 and how Emma Coburn cleverly circumvented it. In short, Rule 40 prevents all but official brands and whom they sponsor from promoting them during an blackout period of time surrounding the time of the Olympics. For example, US athletes using Nike can promote the Nike brand, but US athletes using other brands like New Balance cannot.
How did Coburn circumvent this? According to that article,
After crossing the finish line in third behind Ruth Jebet and Hyvin Jepkemoi, respectively, Coburn immediately removed her New Balance spikes and draped them over her shoulder before carrying the American flag. As a result of the bold move, thousands of photos snapped during her victory lap included her sponsor, New Balance, which otherwise would not have been featured. It’s more than likely that Coburn, who is vocal about sponsorship rights, did this intentionally to spotlight New Balance in the middle of the Rule 40 “blackout period” and circumvent Nike’s exclusive sponsorship rights with USATF.
One thing to note is that there are different rules for different athletic federations, it seems. The US swim team has more latitude than the track and field athletes.
As always, this is about money. Whatever else the Olympics are about — and obviously they are about many good things — money is one of the big aspects of these games.
Like most people — for instance, me — , you may need to get in better shape. In doing some research on it, I came across the following links that I found interesting, inspiring, and useful. I hope you do too:
- If you need to reboot your life, consider what Wil Wheaton did recently: Seven Things I Did To Reboot My Life
- If you need to lose weight and keep it off, you will want this: Surprisingly simple tips from 20 experts about how to lose weight and keep it off – Vox
- Some good examples of people who lost serious weight are: Chris Pratt’s Workout and Diet Plan Revealed! 60 Lb Weight Loss!
- And here: I lost 100 pounds in a year. My “weight loss secret” is really dumb. – Vox
- And here: Data Helped Me Lose 100 Pounds | New Republic
- If you are a runner and run in the winter, this article is a must (Canadians know how to run in the winter: ignore most of those American links) Gear of the week: Features of 2016 winter apparel – Canadian Running Magazine
- If you want to take up running and do a race but can’t decide which one, read this: Lauren Fleshman Tells Pro and Cons of 26.2 Versus 5K | Oiselle Running Apparel for Women
- If you want to start exercising but find it difficult, this can help: We make exercise way too complicated. Here’s how to get it right. – Vox
- If part of the reason you can’t get in shape is bad habits, you need this: A Brief Guide to Quitting a Bad Habit : zen habits
- If you need inspiration, here’s a great story of a woman who took up marathon running late but to great success. Race Against Time — The Cauldron — Medium
- And another great story about how endurance sports made a big difference in someone’s life: Sink or Swim: How the Ironman saved Lionel Sanders from himself | Toronto Star
- Finally, some perspective, both humourous, Find The Thing You’re Most Passionate About, Then Do It On Nights And Weekends For The Rest Of Your Life – The Onion – America’s Finest News Source and amazing: Two 90-year-olds do the 100 meter dash
Oy. First we had the minimalist running shoe. Now comes this: Forget Barefoot; New Trendsetter in Running Shoes Is Cushioning in the NYTimes.com. Yep, we are swinging from minimalist shoes to maximalist shoes. Should you get them? I agree with Lauren here:
Lauren Fleshman, a national champion in the 5,000 meters, likened the maximalist upswing to past footwear phenomena, now rejected as passé.
“To me, maximalist shoes fall right in the line of every other shoe trend,” she said. “There’s some good reasoning, but we don’t know enough about how it affects the body longer term, and we won’t know until everyone has been using it a while and all the other research comes out about how it destroys your body or whatever, and then there’s a lawsuit, and then there’s a campaign about how to use the technology properly, and then in the midst of all this confusion the next trend takes off. There is no shoe savior coming for us.”
If you are going to be running in cold weather, having a warm up to get you started will help. Here’s a good one to try: Winter Prep Workout from Runner’s World.
It typically takes 5-10 minutes to warm up when you go running. (Some people can take much longer). During those few minutes, I found I am cold and sometimes miserable. This warm up can help reduce the misery of winter running and also help you from getting injured.
Anything that makes winter running easier is worthwhile.
According to Fast Company, Nike has a new Fuelband coming out called the Fuelband SE. It sounds like it is going to be smarter and more flexible than the current Fuelband:
Like the FuelBand, the FuelBand SE measures its wearer’s activity levels via a gamified system in which you can earn points for moving. The SE comes with even more built-in game mechanics to encourage users to want to move more throughout the day. It also offers a feature called “sessions” that allows you to categorize your movements according to the activity you’re doing, such as playing basketball, cycling, and now, sleeping. The FuelBand SE can also detect how hard you’re working during seemingly low-impact activities like yoga, and mete out points accordingly.
This should give the Fitbits and other wearable tech a good run for the money, and it may be the thing that makes me want to buy it.
Speaking of that, how much is it going to be?
Nike is currently accepting limited pre-orders for the FuelBand SE, which costs $149
Wearable tech promises to be big. Looks like Nike plans to be in the front of the pack with the Fuelband.
The Guardian has an interview with the great Usain Bolt.
Unlike alot of sports interviews, in this one Bolt talks openly and casually about himself, his competition, and his goals. Barring injury, Bolt will be one of the greatest runners of all time. He has great style, too, as can be seen from the way he races AND from the way he dresses here.
Check out the article: it’s worthwhile.
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Tagged bolt, running