That’s been a question I have been asking myself for some time. I felt like the price just keeps going up. And if you read articles like this, it’s easy to conclude it’s true.
But here’s some numbers on the least expensive models over time, taken from this:
iPhone (4GB): $499
iPhone 3G (8GB): $599
iPhone 3GS (16GB): $599
iPhone 4 (16GB): $599
iPhone 4S (16GB): $649
iPhone 5 (16GB): $649
iPhone 5s (16GB): $649
iPhone 6 (16GB): $649
iPhone 6 Plus (16GB): $749
iPhone 6s (16GB): $649
iPhone 6s Plus (16GB): $749
iPhone 7 (32GB): $649
iPhone 7 Plus (32GB): $769
iPhone 8 (64GB): $699
iPhone 8 Plus (64GB): $799
iPhone X (64GB): $999
Looking at that, I have to think that the phones are getting more expensive, but likely they have always been that way. (And note, this doesn’t account for inflation or the improved quality of the phones, including greater storage.)
Occasionally Apple will make a cheaper phone like the 5C or the SE that are essentially remixes of older models. Or they will continue to support a wider range of phones, like continuing to sell the 7, the 8, and now the X. But it seems the high end was never inexpensive and likely never will be.
I am unexcited about the direction in Smartphone design. The key design idea that less is more in a phone is becoming Less is a Bore. Perhaps that’s why this design of a Blackberry got me thinking about it. While it still has a gorgeous screen, the phone itself is worthy of looking at and touching. It strikes the right balance. The phone as a design object is worthwhile.
It would have been good if Apple had struck out in a new design direction with the iPhone X. Instead they went with Less is More. Instead we have a phone with the Notch and a camera on the back that sticks out. It’s as if Apple would have preferred not to have these cameras and sensors, so rather than design the phone to incorporate them into the design, they stick out, figuratively and literally. In a few years from now when Apple has gone in a different direction, Apple fans will look back and exclaim how poor that aspect of the phone design is.
As for now, we live in an age where the screen dominates design, from TVs to smartphones. In the future that may change and the technology that we interact with will be contained in objects that have noteworthy design in them.
For more on this beautifully designed phone, see If BlackBerry Ditched the Keyboard | Yanko Design.
Not from me: I was a huge Blackberry fan since almost 10 years on, but they lost me a few years ago and I switched to an iPhone. But Jonathan Kay in this vigorous piece (below) on the new Passport got me seriously thinking about Blackberry again. I think I will stick to my iPhone for now, but anyone who was a fan of Blackberries should really read this: Jonathan Kay: Why I ditched my iPhone for Blackberry’s massive new Passport | National Post. You might find yourself heading down to your local service provider and coming out with one.
I am hopeful for Blackberry/RIM making a comeback. More and better choices are better for everyone.