In an alternative universe this is the next hot smartphone


I am unexcited about the direction in Smartphone design. The key design idea that less is more in a phone is becoming Less is a Bore. Perhaps that’s why this design of a Blackberry got me thinking about it. While it still has a gorgeous screen, the phone itself is worthy of looking at and touching. It strikes the right balance. The phone as a design object is worthwhile.

It would have been good if Apple had struck out in a new design direction with the iPhone X. Instead they went with Less is More. Instead we have a phone with the Notch and a camera on the back that sticks out. It’s as if Apple would have preferred not to have these cameras and sensors,  so rather than design the phone to incorporate them into the design, they stick out, figuratively and literally. In a few years from now when Apple has gone in a different direction, Apple fans will look back and exclaim how poor that aspect of the phone design is.

As for now, we live in an age where the screen dominates design, from TVs to smartphones. In the future that may change and the technology that we interact with will be contained in objects that have noteworthy design in them.
For more on this beautifully designed phone, see If BlackBerry Ditched the Keyboard | Yanko Design.

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