Apple took a turn towards something I was hoping they would do: (relative) affordability. You can see it in this piece from Business Insider:
Apple introduced an iPhone with a smaller screen on Monday called the iPhone SE. The best way to think about it is as Apple’s current top-of-the-line iPhone specs in a smaller body. It costs $399 without a contract — a surprisingly low price for a new iPhone. …the older iPad Air 2 got a price cut to $399…. While the Apple Watch didn’t get a hardware update, Apple did unveil new nylon bands and cut its starting price from $350 to $299.
I was wondering if Apple was going to try and offer some affordable products or reposition itself as a luxury brand. I am glad to see they went with affordable. There are now lots of products from Apple at a wide range of price points, starting with the iPod (at $59). I have always been a fan of the lower priced iPods, and I am glad to see Apple still offers them. Likewise, the iPad Mini 2 is an excellent tablet and the iMac mini is an excellent computer. Relative to the market, they are priced competitively and yet superior technology. Now the new Watch and the new SE phone join them.
For people who want to spend lots of money, Apple has a product for them. By offering the lower end products, they both force their competitors to offer better products as well as allow more people to have access to their excellent technology.
P.S. I realize for some people, even these relatively low prices are not affordable. In the context of this post, affordable is in context to the rest of the marketplace an Apple product competes within.
There was a lot of scoffing when Apple recently released this
and claimed the colour was rose gold. It’s pink, was the common reply. But as this piece shows ( The Semiotics of “Rose Gold” – The New Yorker), rose gold is a specific material. It refers to an alloy of gold to which copper has been added. For that matter, white gold, which is an alloy with nickel or manganese, is also a specific material. Jewelers know this, of course, and Apple is smart to associate with the metal (gold) vs the colour.
The New Yorker piece is fascinating. Worth reading, especially if you are skeptical about the colour.
If you have made a commitment to getting fit in 2015, that’s good. If you think you can manage it, that’s better. But if you think you might have troubles with it, then consider the Pact app.
It works like this, according to Pact:
- Make a commitment – Make a weekly Pact to exercise more or eat healthier. Set what you’ll pay other Pact members if you don’t reach it.
- Meet Your Goals – Use the Pact app to track your progress.
- Reap the rewards – Earn real cash for living healthily, paid by the members who don’t!
For more info, see their site: Pact – Commit to you.
I have no idea how well it works, but it sounds interesting.
Not from me: I was a huge Blackberry fan since almost 10 years on, but they lost me a few years ago and I switched to an iPhone. But Jonathan Kay in this vigorous piece (below) on the new Passport got me seriously thinking about Blackberry again. I think I will stick to my iPhone for now, but anyone who was a fan of Blackberries should really read this: Jonathan Kay: Why I ditched my iPhone for Blackberry’s massive new Passport | National Post. You might find yourself heading down to your local service provider and coming out with one.
I am hopeful for Blackberry/RIM making a comeback. More and better choices are better for everyone.
Look at this picture. Amazing how similar these two phones are, yes?
The reason for this? The specs for the new smartphone are remarkably similar to those specs of the original iPhone. The phones even look similar, as you can see.
Two key differences between the original iPhone and the Firefox phone: release data and price. The Firefox phone is going to be priced well under $100, something an iPhone never has been (for good reasons).
Overall, I think the wider distribution of smart phone technology will only lead to greater overall benefits to the recipients. It will be interesting to see what change this causes. I think the net effect will be good.
For more information on this, click here.
My new favourite app for beating procrastination is the 30/30 app from the good folks at binary hammer. I often find I get distracted from the list of things I have to do. With the 30/30 app, I can create a simple list of tasks, each with an amount of time to do them in. Once I start the list, the app shows me how much time I have to complete each item on the list. I can add if I want, or if I finish early, I can check it off (and the task moves down to the Completed section below the line). The result: I am better able to focus on the task list I have to do.
The app works on the iPad and the iPhone. The interface is superb. And it’s free! I highly recommend it.
For more on the app, you can go to the binary hammer web site (link above) or you can go here: 30/30 on the App Store on iTunes
This June 2013 article (What’s the best, cheapest Canadian cellphone plan out there? | Globalnews.ca.) has a good rundown of the various cellphone service providers and their lowest cost plan and everything that you get with that. Even if you don’t want the cheapest plan, knowing that can help you negotiate the plan you really need. Highly recommended.
Get the new iPhone (if they have it) and save money on your plans. Good deal.