There was a lot of scoffing when Apple recently released this
and claimed the colour was rose gold. It’s pink, was the common reply. But as this piece shows ( The Semiotics of “Rose Gold” – The New Yorker), rose gold is a specific material. It refers to an alloy of gold to which copper has been added. For that matter, white gold, which is an alloy with nickel or manganese, is also a specific material. Jewelers know this, of course, and Apple is smart to associate with the metal (gold) vs the colour.
The New Yorker piece is fascinating. Worth reading, especially if you are skeptical about the colour.
The link to her store is here: Light Bulb Pendant Necklace by PortalJewelry on Etsy. Please send her all your spare cash so she can get rich and take care of her Dad. 🙂
It seems only yesterday I was helping her set up a blog to write about her summer, and now this. Time flies.
Apple won’t be the only one driving people to use smart watches: Google and other manufacturers are getting in on the action too. For more details, see the Official Google Blog and this post: Android Wear, moving forward like clockwork.