As media becomes increasingly digital, it’s becomes very difficult to have scarcity when it comes to artistic creations. And without that scarcity, the amount creators and producers can charge for their work is limited. Which leads me to the story of this play in the NYTimes.com: ‘The Demons’ – 12-Hour Play, and Endless Bragging Rights. Notice how the play is discribed:
“Every theater season has its must-must-must-see show, the snob hit that separates the true sophisticates (at least in their own minds) from the cultural chaff. New York will have a doozy of a contender this July: a 12-hour production of a grim Dostoyevsky novel that will be performed only twice, in Italian (with English supertitles), in a warehouse on Governors Island, reachable only after a ferry trip and a 20-minute walk.”
The lack of shows, the length of the play, the location of the play, the language of the play: all of it points to a degree of scarcity. This is not the Metropolitan Opera, broadcasting to the world and over big screens in public places. This is a play that will be very difficult to get to and get through. That is part of it’s charm, at least for a certain audience. And for that, they will be able to charge top dollar, I believe.