I blame the nytimes.com for such good articles such as these, Damien Hirst at Sotheby’s – Thinking Outside the Dealer.
It had this nugget in it:
“This isn’t Mr. Hirst’s first foray into the auction business. A charity sale of works by 100 artists that he and Bono organized at Sotheby’s in New York in February raised $42 million for AIDS relief in Africa.”
Hirst goes big regardless of what he is doing. Good for him.