Daily Archives: January 4, 2012

Rick Santorum, Stephen Harper, and the corruption of the sweater vest

I am a big fan of the sweater vest. It provides warmth and let’s you bridge the gap between formal and casual well. Sadly it turns out that political consultants have latched onto this and are using it to humanize right wing politicians that are seen as something other than that. Sound overly dramatic? Well, here’s Rick Santorum rocking the sweater vest and here is Stephen Harper

My take is that if they wore these vests all the time, then there is nothing wrong with it. But everything tells me that they are doing it based on image consultants. Ironically they make change the association one has of sweater vest to a cynical one, and people will see them as a mask. That would be a shame.

For more on this, see Santorum’s Tressel Gambit — Daily Intel and Wearing sweater vests. – Things Stephen Harper Does To Seem Human