Ello, we must be off.

I thought: I better share some thoughts on Ello before it is too late!

Here are two views on Ello. First one, negative: Aral Balkan — Ello, goodbye. Second one, affirmative: How To Ello In 5 Easy Steps.

My own view is that people are not going to adopt a new social network unless there are significant benefits to doing so. The last one that I have seen that was successful was Instagram. In the meantime there has been a number that have not taken off, from Google Wave and Google+, to app.net and Yo. I suspect that Ello will join the latter group, rather than Instagram.

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