Some thoughts on the 10th Anniversary of the App Store
I remember what a big deal it was that Apple was going to support third party software developers. That was by no means a given: Apple could have restricted the iPhone to only their apps and a handful of third party software vendors. By being much more open, they made the iPhone so much more than it could have been if they had not.
I believe iTunes had a big influence on this. It was a model, in a sense, for what the App Store could be. And as iTunes helped make the iPod a success, so would the App Store help make the iPhone (and the iPod Touch) a success.
One influence iTunes had on the App Store was software pricing. Before the App Store software was either free or pricey. Suddenly the App Store came along and software was the price of a song. The few vendors that wanted to charge more could not compete with those who were fine with the low cost. The App Store changed the way people thought about what they should pay for software.
Another effect the App Store had on software was time to market. With mobile apps, people expected updates regularly and bugs to be fixed right away. Companies that used to ship annually now were shipping weekly or daily. This had a huge effect on how software teams developed software. Everyone had to have a mobile app, and every mobile app had to keep up with the new pace. This effect rippled through companies. Software developers adopted the pace for mobile apps to other software being created and released that frequently as well.
The App Store also improved software quality. If you released bad software, you would hear from users immediately via the ratings. There was no hiding bad apps. As well, if your app sucked, other people would come out with better apps and steal whatever market share you had. Software development teams were on tighter leashes because of the App Store.
The App Store allowed software developers to make money in ways they could not before. You had a direct channel to consumers of software via the App Store. And lots of developers made a good amount of money as a result.
Apps became part of our culture. Games like Angry Birds found an audience because of the App Store.