Daily Archives: February 22, 2020

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A tale of two Condé Nasts

One, the new hip Condé Nast:  How Bon Appétit Accidentally Made YouTube’s Most Beloved Stars

Two, the Condé Nast of the pre-digital age: Chaos at Condé Nast

It’s fascinating to read them together. Clearly a lot has changed since the turn of the century. While Bon Appétit is clearly on to something, it’s like a fluke that doesn’t translate across the rest of the organization. And regardless of how well they do — and I hope they do well — the golden pre-digital age is gone and not coming back.

Good weekend reading. That you likely are reading on a phone or tablet.