OK Soda is a product I never heard of before today, and reading about it in Wikipedia, I can see why. It had a short unsuccessful life, lasting from 1993 to 1995. It was targeted at the marketplace of Gen Xers and echoes so much of that era. The first sentence in the Ok Manifesto — it was a product with a manifesto! – sums up the viewpoint of many people at the time:
- What’s the point of OK? Well, what’s the point of anything?
It was fun reading about this failed product and the time it failed in. I can see why it may have developed a cult following.